Shruti Singh's profile

Saksham Logo for 'Claridges'

'Saksham' is a CSR initiative by 'Claridges Hotels & Resorts'

The program was devised to employ women from downtrodden backgrounds as security officers. They train them and hence empower them with a skill that will get them a job in the future also. And, hence they chose the name - Saksham, which means capable.
 
The logo was designed keeping this background in mind.
 
Saksham Logo for 'Claridges'
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Saksham Logo for 'Claridges'

'Saksham' is a CSR initiative by 'Claridges Hotels & Resorts'

Published: